Up-coming books
Phil Kotler, Pfoertsch, Waldemar Ingredient Branding: Making the Invisible Visible. Springer Publishing, New York to be published 2007
Pfoertsch, Waldemar, Godefroit, Peter Business-to-Business Marketing Kiel Verlag Ludwigshafen to be published 2007
Pfoertsch, Waldemar, Ines Michi The big book of real business – Children learning about marketing Penguin Books, to be published 2007
Pfoertsch, Waldemar, Jeremy Alexis, Brianna Slyer, Frank Schade Business Brand design Management Springer Publishing, New York to be published 2007
Waldemar Pfoertsch Mirko Holzer (Ed.) BrandMaker? Springer Publishing, New York to be published 2007
Recent book
Koziol, Klaus; Pfoertsch, Waldemar; Heil, Steffen Social Marketing. Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen; Schäffer-Poeschel Stuttgart, November 2006, 172 Seiten
Kotler, Philip Pfoertsch, Waldemar B2B? Brand Management, Springer Publishing, Heidelberg, New York 2006, 357 Seiten
Pfoertsch, Waldemar Mueller, Janto Marke in der Marke Macht und Bedeutung des Ingredient Branding Springer Publishing, Heidelberg, 2006, 204 Seiten
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