Branding Literature Source For Ingredient Branding

REFERENCES

Achrol, R. S., T. Reve, and L. W. Stern (1983), "The Environment of Marketing Channel Dyads - a Framework for Comparative-Analysis," Journal of Marketing, 47 (4), 55-67.

Bagozzi, R. P. (1975), "Marketing as Exchange," Journal of Marketing, 39 (4), 32-39.

Forsyth, Elaine and Leo Katz (1946), "A Matrix Approach to the Analysis of Sociometric Data: Preliminary Report," Sociometry, 9 (4), 340-347.

Fournier, S. (1998), "Consumers and their brands: Developing relationship theory in consumer research," Journal of Consumer Research, 24 (4), 343-373.

Iacobucci, Dawn, Geraldine Henderson, Alberto Marcati, and Jennifer Chang (1996), "Network Analyses of Brand Switching Behavior," International Journal of Research in Marketing, 13, 415-429

Iacobucci, Dawn and Nigel Hopkins (1992), "Modeling dyadic interactions and networks in marketing.," Journal of Marketing Research (JMR), 29 (1), 5.

Keller, K. L. (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (1), 1-22.

McCarthy?, Michael S. and Donald G. Norris (1999), "Improving Competitive Position using Branded Ingredients," Journal of Product & Brand Management, 8 (4), 267-285.

Money, R. B., M. C. Gilly, and J. L. Graham (1998), "Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan," Journal of Marketing, 62 (4), 76-87.

Narayandas, Das (2005), "Building Loyalty in Business Markets," Harvard Business Review, September 2005, 131-139.

Norris, Donald G. (1992), "Ingredient Branding: A Strategy Option with Multiple Beneficiaries," Journal of Consumer Marketing, 9 (3), 19-31.

Rao, A. R., L. Qu, and R. W. Ruekert (1999), "Signaling unobservable product quality through a brand ally," Journal of Marketing Research, 36 (2), 258-268.

Romney, A. K. and K. Faust (1982), "Predicting the Structure of a Communications Network from Recalled Data," Social Networks, 4 (4), 285-304.

Srivastava, R. K., T. A. Shervani, and L. Fahey (1998), "Market-based assets and shareholder value: A framework for analysis," Journal of Marketing, 62 (1), 2-18.

Vargo, S. L. and R. F. Lusch (2004), "Evolving to a new dominant logic for marketing," Journal of Marketing, 68 (1), 1-17.

Venkatesh, R. and V. Mahajan (1997), "Products with branded components: An approach for premium pricing and partner selection," Marketing Science, 16 (2), 146-165.

Wathne, K. H., H. Biong, and J. B. Heide (2001), "Choice of supplier in embedded markets: Relationship and marketing program effects," Journal of Marketing, 65 (2), 54-66.

Wathne, K. H. and J. B. Heide (2004), "Relationship governance in a supply chain network," Journal of Marketing, 68 (1), 73-89.

Wilkinson, Ian (2001), "A History of Network and Channels Thinking in Marketing in the 20th Century," Australasian Journal of Marketing, 9 (2), 23-53.

Wuyts, S., S. Stremersch, C. Van Den Bulte, and P. H. Franses (2004), "Vertical marketing systems for complex products: A triadic perspective," Journal of Marketing Research, 41 (4), 479-487.

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