November 2008
Tools for B2B Brand Management
Attach:b2btools.ppt Attach:Brandvaluationg+b.xls Attach:Interbrand.xls Attach:Complanning.xls Attach:Mediacalender.xls
Attach:B2btoolchinese.ppt Attach:Brandvaluationg+bchinese.xls Attach:Interbarndchinese.xls Attach:Complanningchinese.xls Attach:Mediacalenderchinese.xls
Article from Michael Porter What is Strategy? see:
September 2008
Bald erscheint:
Business-to-Business-Marketing Reihe: Modernes Marketing für Studium und Praxis
Von Professor Dr. Peter Godefroid und Professor Dr. Waldemar Pförtsch.
4. Auflage. Broschur. Ca. 430 Seiten. Erscheint: Oktober 2008. ca. € 32,00 (D) / sFr 54,00 (UVP)
ISBN 978-3-470-47174-7
August 2008
The Indonesian edition is published by Gramedia Books Jakarta.
July 2008
The Spanish edition is published by the Mexican publisher Grupo Editorial Patria
June 2008
The Serbian edition is out http://www.adizes.co.yu/en/publishing.php
The Polish edition is published now.
April 2008
The Italien edition is now on the market, all my Italien friends please have a look
April 2008
ISBM BrandConsortium—Brands Working Together: Ingredient Branding, Co-Branding, and Brand Alliances
A Joint Consortium of the: Institute for the Study of Business Markets (ISBM), Penn State and the Marketing Institute, Emory University
April 30, 2008 8:00 a.m. - 4:00 p.m.
The Westin O'Hare Chicago, Illinois
To register: Online Registration http://php2.smeal.psu.edu/isbm/index.php
March 2008
PressConference Chinese edition of B2B Brand Management Video Story mms://vod.ceibs.edu/live/news/080319B2Bmanagement.wmv
Chinese press reponse http://isou.jrj.com.cn/search.jspa?q=¸¥ÎÖµÂ&f=1 http://www.cnstock.com/paper_new/html/2008-04/28/content_61161070.htm
http://book.ewen.cc/books/bkview_wmv.asp?bkid=161423&cid=499315
February 2008
Neue Stelle als wissenschaftlicher Assistent in Pforzheim Attach:stell.pdf
The Brazilian Version of B2B Brand Management has been published 
Dear colleagues, students, clients, and friends!
I wishes you a very happy New Year of the Rat in 4706 Luna Year. May the positive spirit of the upcoming 2008 Olympic Games inspire your vision and increase the opportunity for your business and personal projects.
A Rat Year is a time of hard work, activity, and renewal. It is believed to be a good year to begin a new job, get married, launch a product or make a fresh start. Ventures begun now may not yield fast returns, but opportunities will come for people who are well prepared and resourceful. The best way to succeed is believed to be patient, let things develop slowly, and make the most of everything you can find. More information on the Chinese luna calendar: http://www.chinapage.com/astronomy/calendar/calendar.html
January 2008
The Chinese Edition of the B2B Branding Book is in the making http://edu.ewen.cc/cache/books/view/30/view-0202010000967830.htm
New Literature list Attach:literature2008.pdf
November 2007
Russian Version of B2B Brand Management has been published 
October 2007
Alumni Treffen Hochschule Pforzheim
23. Oktober 2007 18:00 CEIBS China Europe International Business School Shanghai 18:00
mit folgendem Ablauf:
18:00 Welcome Dinner at CEIBS
19:00 Tour of the facilities
19:30 Management Education in China and Discussion
Bitte bei Uwe Seeger anmelden
uwe.seeger(at)wurth-cn.com
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New Research Position in Germany Attach:InBrandassi.pdf
Auch in Monster http://jobsuche.monster.de/getjob.asp?JobID=63323914&AVSDM=2007%2D10%2D04+08%3A51%3A00&Logo=1&
Wir suchen ab 01.01.2008 eine/einen zur Mitarbeit in einem vom Land Baden-Württemberg öffentlich geförderten Forschungsprojekt am Institut für Angewandte Forschung (IAF) Bereich Marketing/Kommunikationsund Informationsmanagement. Das Projekt hat die Entwicklung eines Verfahrens zur Messung und Steuerung von Ingredient Brands bei Komponentenlieferanten in unterschiedlichen Industrien zum Ziel. Neben der wissenschaftlichen Forschung gehören die Zusammenarbeit mit Unternehmen und anderen Forschungseinrichtungen sowie die Projektorganisation zu den anstehenden Aufgaben. Der/die Bewerber/in sollten ein Hochschulstudium der Betriebswirtschaft mit sehr gutem Abschluss absolviert haben. Bei entsprechenden Voraussetzungen und geeigneter Qualifikation wird im Rahmen dieser Stelle auch die Möglichkeit zu einer Promotion gegeben sein. Um dieses Projekt erfolgreich bearbeiten zu können, sind theoretische wie praktische Kenntnisse von Anwendersoftware unbedingt erforderlich. Freude am Forschen sollte gegeben sein. Die Stelle ist befristet. Die Bezahlung erfolgt nach dem TV-L.
Weitere Informationen gibt Ihnen gerne Frau Heizmann-Klein, Tel.: +49-7231-28 6215, E-mail: isabell.heizmannklein@ hs-pforzheim.de. Die Hochschule Pforzheim strebt die Erhöhung ihres Frauenanteils an und fordert qualifizierte Interessentinnen deshalb nachdrücklich auf, sich zu bewerben. Wir beschäftigen Angehörige aller Nationalitäten. Schwerbehinderte werden bei entsprechender Eignung mit Vorrang berücksichtigt. Ihre Bewerbung senden Sie bitte bis 02.11.2007 unter der Kennziffer it73291 an die Personalabteilung der Hochschule Pforzheim, Tiefenbronner Str. 65, 75175 Pforzheim.
September 2007
From September I will have new position at CEIBS, Shanghai
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Juli 2007
Conference Second Life see: SecondLife
New Publication in the making
Here's the link...in case you haven't seen it: http://www.amazon.com/Business-Design-Management-Waldemar-Pfoertsch/dp/3540714952/ref=sr_1_2/103-2604605-9469407?ie=UTF8&s=books&qid=1182296492&sr=8-2
June 2007
Here is the first InBranding Podcast
http://www.moveo.com/cgi-bin/n.cgi/b2b/mindshare.html?SESSION=vT4IwCIdbi
see under Ingredient Branding
May 2007
Ingredient Branding Presenatation Marketing Club Köln May 8, 2008
Ingredient Branding Presenatation Marketing Club Karlsruhe May 24, 2007
April 2007
Research Award 
Allied Academies honoured the research efforts about Ingredient Branding during their Spring International Conference in Jacksonville Florida, USA through their Academy of Marketing Studies The research results will be published in the Academy of Marketing Studies Journal in 2007.
The research efforts took place during my research semester in Chicago and were conducted in a team from UIC and UC Irvine. The intention was to improve the understanding of ingredient branding from the component supplier site, the title of the research work is
InBranding: Development of a Conceptual Model
Abstract: With the rapid changes in the global economy and the sophistication of the customers, industrial businesses are being forced to employ more active marketing and branding strategies, strategies that will provide them with the opportunity to be faster and more flexible in responding to the changing competitive conditions in the supplier industry and to constantly changing customer needs. The purpose of this article is to introduce and differentiate ingredient branding from other branding opportunities, specifically, distinguish co-branding from ingredient branding, then, postulate InBranding as a new term for ingredient branding with special emphasis on the component producer and clarifying the supplier versus manufacture based perspectives. Brand literature on these differentiations does not exist yet and therefore this article aims to fill the gap.
The full paper could be downloaded Attach:Inbranding2007.pdf and the award announcement Attach:Springaward2007.pdf
More good news
Today we have pleasure in informing you that the Serbian publisher ASEE and the Polish publisher PWN decided to undertake translations of the B2B Brand Managmenet title. 
Chinese versions of B2B Brand Management is coming soon
Shanghai Century Publishing Co. Ptd 
and there will be soon an Indonesian version published by Publisher PT Bhunana Ilmu Populer.
Newest B2B Brand Management Interview with Absatzwirtschaft
Interview AbsatzWirtschaft in Englisch and the German orininal Attach:Absatzwirtschaft.pdf
Social Marketing - Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Neue Veröffentlichung -> 
. Get Abstract Attach:socialmarketing.pdf 
"Beim Marketing sozialer Organisationen besteht ein großer Nachholbedarf, behaupten die Autoren. Warum dafür allerdings ein weiterer Marketingratgeber notwendig war, fragt man sich bis zur letzten Zeile, denn von wenigen Ausnahmen abgesehen steht hier nichts, was man nicht auch in jedem anderen Marketingbuch lesen könnte. Die einfachsten Grundlagen werden erklärt, noch dazu recht theoretisch ("Unter Öffentlichkeit versteht man die Gesamtheit der möglicherweise an einem Ereignis teilnehmenden Personen ohne jede Begrenzung in der Anzahl oder durch sonstige Einschränkungen.") - viel Universitätswissen, das mit der Praxis noch nie auf Tuchfühlung gegangen ist. Einzig das Fallbeispiel der Neuen Caritas Stiftung, mit dem der Titel dann doch noch seine Daseinsberechtigung erlangt, dürfte anderen sozialen Organisationen ganz gute Anregungen geben. Wie so oft, wenn Autoren aus dem universitären Milieu am Werk sind, wimmelt es auch hier von ermüdenden Passivsätzen und Nominalkonstruktionen. Trotz dieser Mängel meinen wir: Vor allem wegen des branchenspezifischen Praxisbeispiels kann dieses Buch Mitarbeitern sozialer Organisationen, die sich die Grundlagen des Marketing aneignen wollen, empfohlen werden."
March 2007
- Marketing Club Villingen-Schwenningen 12. März 2007 19:00 Die Marke als Erfolgsfaktor – Modethema oder Beitrag zum Profit?
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Carlton Hotel Hagelrainstr.17 Germany 78166 Donaueschingen ProGram
Last Presentation in Chicago
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The German American Chamber of Commerce of the Midwest Inc. and the International Trade Association of Greater Chicago invite you to an exclusive seminar on how to market your company from an Ingredient Branding perspective. Dr. Waldemar Pförtsch will take us through the tricks of the trade with a look at those companies that have done branding well and those that have failed to listen. Ingredient Branding became known through the Intel Inside campaign. But it is not only suitable for large companies, it works for the small ones such as MICROBAN, Huntsville, NC or z-trim Vernon Hills, IL. too. European success stories are Makrolon, Tetrapak, Recaro and many more.
| Date: | Thursday, March 8, 2007 |
| Time: | 11:30 a.m. – 1:00 p.m. |
| Location: | The Rosewood Restaurant |
| 9421 W. Higgins Road, Rosemont, IL | |
| Cost: | $35 Members of GACCOM and ITAGC; $45 Nonmembers |
- Lunch will be served.
REGISTER ONLINE AT vanderberg@gaccom.org Attach:registration.pdf
Ingredient Branding – Marketing Concepts for Component Manufacturers in the International Markets
- Guest Lecture: Branding High-Tech B2B Companies an Jose State University March 6, 2007
B2bchinacover.jpeg
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James Bond promotes heavy constrution equipment from NEW HOLLAND
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February 2007
Malliaris Paedia S.A a Greek Publisher has agreed to publish a Greek version of B2B Brand Management. For more information, see:
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December 2006
The Korean Price Corporation has agreed to publish a Korean version of B2B Brand Management. For more information, see:
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Below is an excerpt from Curt Hitchcock's blog critique of the book from December 20th, 2006; available in full at: www.godfrey.com/blogBlogfrey.
"B2B Brand Management - A Must Read...But Tough Love For Marketers"
Philip Kotler, one of the titans of modern marketing and Waldemar Pfoertsch, a Professor for International Business at the Pforzheim University in Germany have collaborated on a new book that is destined to become a classic. B2B Brand Management covers a lot of territory and has some great case histories. The language sometimes requires a little time to interpret, but you can figure what they're trying to say. And they do have a lot to say on this topic.
Another blog critque, in German, is available at: http://blog.digital-worx.de/?p=21.
A new article will be published in B2B Marketing Trends:
http://www.b2bmarketingtrends.com. See more at: Attach:b2bpructplacement2.pdf.
KUKA Robots were already activ in the last James Bond movie
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November 2006
October 2006
Philip Kotler, Waldemar Pförtsch Business-to-Business Brand Management. American reviewers are speaking well of it (Attach:praise.doc); and it has been very well-received in India (Attach:businesstodayindia.pdf)
8ooCEOread recommends it!.
Download: http://www.bbdo-consulting.com/cms/de/publikationen/index.jsp.
Buy at:
With Phil and the editors in Munich
- October 2006
- Photographs from the Ingredient Branding presentation at CEIBS:
April 2006 Presentation Ingredient Branding
New publication, in German:
Die Marke in der Marke
- Bedeutung und Macht des Ingredient Branding zu beziehen unter:
http://www.amazon.de/exec/obidos/ASIN/3540300570/wwwpfoertscco-21/
Exchange views on branding, in German: http://www.impact-forum.de/.
http://qdos.com/celeb/Waldemar-Pförtsch/42ab21f85c88f367aa1b24188adbcde9/html?filter=AuthorCelebrity
