April 2011
http://www.chinadaily.com.cn/cndy/2011-04/18/content_12340987.htm
February 2011
New Chinese edition of the Ingredient Branding Book with Philip Kotler
所谓“成分品牌”，顾名思义，就是指产品中某项必不可缺的成分本身即拥有自己的品牌。《成分品牌：使无形可见》一书（Ingredient Branding: Making the Invisible Visible, Springer Publishing Heidelberg, July 2010）全面介绍了成分品牌运作及品牌经营者成功推进成分的市场表现过程，是这一领域的开山之作。
该书由西北大学凯洛格管理学院美国庄臣国际营销学特聘教席教授菲利普?科特勒博士（Dr Philip Kotler）和中欧工商学院营销学副教授弗沃德博士（Dr Waldemar Pfoertsch）共同撰写。 在调查了一百多个成分品牌之后，作者以横跨四个产业领域的分析以及九个详细个案研究，阐述了这项富有生命力的营销新方式。作者立足于英特尔、戈尔特斯、杜比、利乐、禧玛诺、微霸、特富龙、施华洛世奇和碧萃等品牌的成功故事，预言成分品牌战略将越来越多地为供应商所运用。
哈佛商学院（Harvard Business School, Cambridge）管理学教授约翰?奎尔奇（John A Quelch）如此评价本书：“突显产品中某项成分，能够提高产品对于消费者的吸引力，本书解释了这一现象的运作过程及其背后的原因，以使经营者和企业领袖认识到这一全新的营销概念，并加以实施。”奎尔奇教授著有《优秀的市场造就更好的民主国家》（How Good Marketing Makes for Better Democracy）一书。
中欧国际工商学院副院长兼教务长郭理默教授（Rolf D Cremer）也高度评价此书，认为它“以有趣的全新视角审视了复合产品的定位和营销，对于希望推介产品及其成分的企业领袖来说，是一部极具可读性和实际价值的参考书。”
品牌管理课程 B2B Brand Management program
Attach:Chineseb2bCeibsprogram.pdf
Tools for B2B Brand Management
Attach:b2btoolsn.ppt Attach:Brandvaluationg+b.xls Attach:Interbrand.xls Attach:Complanning.xls Attach:Mediacalender.xls
B2B 品牌管理工具
中文版本:
Attach:B2btoolchinesen.ppt Attach:Brandvaluationg+bchinese.xls Attach:Interbarndchinese.xls Attach:Complanningchinese.xls Attach:Mediacalenderchinese.xls
感谢教授精彩的课程，让我们学到以前没有的专业知识，但三天的课程实在很短，我们期待您能更多的把你写的好书推荐给同学们，以便让我们长期接受这方面的专业学习。
祝教授身体健康，工作顺利！
童裳慧
Thank you Professor for this wonderful course. You let us learn many things, but the three-day course is too short to get all the insights you have. We hope that you can write more good books and so we can expand our professional knowledge in the industrial brand management area.
Professor, we wish good health and smooth work!
Hui Tong Sang
New International Edition
You will be pleased to hear that Groupe de Boeck in Brussels, Belgium are very interested in publishing a French translation of Ingredient Branding.
Happy Chinese New Year
Dec. 2010 Happy New Year
I would like to wish everyone a creative and exciting 2011 with the Wise Dice.
You download them, print them, cut them, glue them, roll them, read your advice, and see what happens.
Come out soon:
中文名：重塑中国老字号品 牌辉煌（暂定） （Honoring Time-honored Brand in China） 目录
New article on
China's Emerging Giants
A Comparioson of Chinese and german Overseas M&As in the Machinary Sector
Attach:ChinaM&A.pdf http://www.eurochinacom.eu/advice-and-consultancy/current-publications/m-as-machinery-sector/
The new publication is at the Chief editor of Wiley
Globalization of Chinese Companies
Peter L.Q. PAN Managing Director of Chervon Group, Nanjing; China
“Chinese companies emerging as global winners will be those capable of turning entrepreneurial spirits into innovative systems, building successful products into sustainable brands, and marrying the drive to compete with the dream to serve. It has to be back to the fundamentals as refer to the most successful multi national companies. This journey is not for the faint-hearted. For those who aspire to enter into the winner’s circle, this book is an insightful and practical guide.”
Piet Veenema CEO Kendrion N.V. Amsterdam, NL
Many Chinese companies are today on the threshold of a new era, bringing their activities to an even higher quality level, compared to Western standards. In many businesses a fruitful exchange of knowhow with worldwide operating companies will be conditional to speed up processes. Even more acquisitions than in the past will therefore be needed and realised by Chinese companies. In this respect this book is written on exactly the right moment and provides detailed knowledge and practical cases for Chinese companies and management to avoid the usual booby traps in going global.
John Quelch Harvard Business School Boston; USA
Through extensive case studies, this book thoroughly explores the managerial challenges facing Chinese companies going global. It will help business leaders worldwide to better understand the potential global competitiveness of Chinese companies.
Robert Friedmann Chairman of the Central Managing Board of the Würth Group, Künzelsau; Germany
„Success stories often make us think that successful people must have a secret recipe. The authors of this book do not want to leave this myth uncommented but wish to get to the bottom of the fast globalization of Chinese businesses. Through their very pragmatic way of approaching this phenomenon they make a contribution to the better understanding of one of the most striking global economic developments of recent years.”
Stan Shi Founder of Acer, Taipeh, Taiwan:
Chinese companies are aggressively acquiring overseas assets and companies. Meanwhile, they have to face the challenge of upgrading organizational capabilities to match global operations. This book provides substantial management knowledge and real experience, which are of high value to Chinese companies with global ambitions.
Wu Jinglian Chair Professor, CEIBS, Shanghai, China
One feature of this book is that it effectively integrates management theory and real cases of globalization of companies from different countries. Thanks to the strong connection between theory and practices, this book provides convincing principles for building organizational capabilities of global companies. Great thanks to the authors’ efforts in designing a roadmap for going global of Chinese companies. No doubt this book will help Chinese companies go global in a better and smarter way.
Nov. 2010
The new text book is out
http://www.pearson.ch/HigherEducation/PearsonEducation/1471/9780132479059/Business-to-Business.aspx
and the Chinese version of the Ingredient Branding book
http://www.ceibs.edu/knowledge/books/55965.shtml
Oct 2010
Handelsblatt Survey
http://www.handelsblatt.com/media/management-forum-05-2010/
Sept 2010
CEIBS EMBA trip to Germany
http://www.ceibs.edu/emba/news/58329.shtml
June 2010
"Wozu in die Ferne schweifen, wenn das Gute liegt so nah?" Erlkönig/Erlking (1782) Johann Wolfgang von Goethe
Upcoming Auto China Seminar
http://c.1yz.cn/s/v.php?eHp3VzNQfG9nVXBhUS5FdGhNendXMkspPA==
Just let you know that your story titled "Expo 2010 Shanghai: Is it worth it?" published in Global Times has been put on the school's website, please take a look: http://www.ceibs.edu/media/mediacoverage/clippings/52994.shtml
Here's the link to Global Times. http://business.globaltimes.cn/comment/2010-06/539178.html
May 2010
New book on Ingredient Branding http://www.springerlink.com/content/n0502v/?p=8c3577b60c5949d59357cc5873b383b9&pi=1
http://www.springer.com/business+%26+management/marketing/book/978-3-642-04213-3
April 2010
New article about Chinese coming giants
February 2010
Tools for B2B Brand Management
Attach:b2btoolsn.ppt Attach:Brandvaluationg+b.xls Attach:Interbrand.xls Attach:Complanning.xls Attach:Mediacalender.xls
B2B 品牌管理工具
中文版本:
Attach:B2btoolchinesen.ppt Attach:Brandvaluationg+bchinese.xls Attach:Interbarndchinese.xls Attach:Complanningchinese.xls Attach:Mediacalenderchinese.xls
Made in China Ad Attach:ChinaGoogle.mp3
Here is a new Article
Time-Honored Brands in China Attach:thbrands.pdf
January 2010
December 2009
More research is on the way to be published:
Ingredient Branding:
http://www.springer.com/business/marketing/book/978-3-642-04213-3
http://www.amazon.de/Ingredient-Branding-Making-Invisible-Visible/dp/3642042139
Gains & Pains: Globaization of Chinese companies. Chinese version under
http://product.dangdang.com/product.aspx?product_id=20472559
October 2009
China Online Business analysis is published, both in newspaper special and on website.
Please check out this http://www.chinadaily.com.cn/60th/2009-09/30/content_8752293.htm.
You may find the link in the story http://www.chinadaily.com.cn/60th/2009-09/30/content_8752261.htm, just click the red link on the left part of the page, “Springboard for tapping potential” !! January 2009
September 2009
EMBA Trip to Germany & France
Press release http://www.ceibs.edu/media/archive/45158.shtml
January 2009
Liebe Marketing-Kolleginnen und Kollegen,
soben ist die 4. Auflage meines Lehrbuches "Business-to-Business-Marketing" im Kiehl-Verlag erschienen.
Details zu Buch finden Sie unter http://www.kiehl.de/produkte/kiehl_web_produkt_925459.aspx
Dort können Sie auch das Inhaltsverzeichnis und eine Leseprobe downloaden.
Falls Sie ein kostenloses Dozentenexemplar anfordern wollen, benutzen Sie bitte das beigefügte Fax-Formular!!!December 2008 Attach:B2BReviewcopy.pdf Attach:chinastrategy.pdf Δ
December 2008
"Sohu Reading" is holding a vote to some selected business books published in 2008. The "B2B Branding Management" is in the list.
Please all my Chinese friends vote! http://book.sohu.com/s2008/caijingbook/
November 2008
Tools for B2B Brand Management
Attach:b2btools.ppt Attach:Brandvaluationg+b.xls Attach:Interbrand.xls Attach:Complanning.xls Attach:Mediacalender.xls
Attach:B2btoolchinese.ppt Attach:Brandvaluationg+bchinese.xls Attach:Interbarndchinese.xls Attach:Complanningchinese.xls Attach:Mediacalenderchinese.xls
Article from Michael Porter What is Strategy? see:
September 2008
Bald erscheint:
Business-to-Business-Marketing Reihe: Modernes Marketing für Studium und Praxis
Von Professor Dr. Peter Godefroid und Professor Dr. Waldemar Pförtsch.
4. Auflage. Broschur. Ca. 430 Seiten. Erscheint: Oktober 2008. ca. € 32,00 (D) / sFr 54,00 (UVP)
ISBN 978-3-470-47174-7
August 2008
The Indonesian edition is published by Gramedia Books Jakarta.
July 2008
The Spanish edition is published by the Mexican publisher Grupo Editorial Patria
June 2008
The Serbian edition is out http://www.adizes.co.yu/en/publishing.php
The Polish edition is published now.
April 2008
The Italien edition is now on the market, all my Italien friends please have a look
April 2008
ISBM BrandConsortium—Brands Working Together: Ingredient Branding, Co-Branding, and Brand Alliances
A Joint Consortium of the: Institute for the Study of Business Markets (ISBM), Penn State and the Marketing Institute, Emory University
April 30, 2008 8:00 a.m. - 4:00 p.m.
The Westin O'Hare Chicago, Illinois
To register: Online Registration http://php2.smeal.psu.edu/isbm/index.php
March 2008
PressConference Chinese edition of B2B Brand Management Video Story mms://vod.ceibs.edu/live/news/080319B2Bmanagement.wmv
Chinese press reponse http://isou.jrj.com.cn/search.jspa?q=¸¥ÎÖµÂ&f=1 http://www.cnstock.com/paper_new/html/2008-04/28/content_61161070.htm
http://book.ewen.cc/books/bkview_wmv.asp?bkid=161423&cid=499315
February 2008
Neue Stelle als wissenschaftlicher Assistent in Pforzheim Attach:stell.pdf
The Brazilian Version of B2B Brand Management has been published 
Dear colleagues, students, clients, and friends!
I wishes you a very happy New Year of the Rat in 4706 Luna Year. May the positive spirit of the upcoming 2008 Olympic Games inspire your vision and increase the opportunity for your business and personal projects.
A Rat Year is a time of hard work, activity, and renewal. It is believed to be a good year to begin a new job, get married, launch a product or make a fresh start. Ventures begun now may not yield fast returns, but opportunities will come for people who are well prepared and resourceful. The best way to succeed is believed to be patient, let things develop slowly, and make the most of everything you can find. More information on the Chinese luna calendar: http://www.chinapage.com/astronomy/calendar/calendar.html
January 2008
The Chinese Edition of the B2B Branding Book is in the making http://edu.ewen.cc/cache/books/view/30/view-0202010000967830.htm
New Literature list Attach:literature2008.pdf
November 2007
Russian Version of B2B Brand Management has been published 
October 2007
Alumni Treffen Hochschule Pforzheim
23. Oktober 2007 18:00 CEIBS China Europe International Business School Shanghai 18:00
mit folgendem Ablauf:
18:00 Welcome Dinner at CEIBS
19:00 Tour of the facilities
19:30 Management Education in China and Discussion
Bitte bei Uwe Seeger anmelden
uwe.seeger(at)wurth-cn.com
.
New Research Position in Germany Attach:InBrandassi.pdf
Auch in Monster http://jobsuche.monster.de/getjob.asp?JobID=63323914&AVSDM=2007%2D10%2D04+08%3A51%3A00&Logo=1&
Wir suchen ab 01.01.2008 eine/einen zur Mitarbeit in einem vom Land Baden-Württemberg öffentlich geförderten Forschungsprojekt am Institut für Angewandte Forschung (IAF) Bereich Marketing/Kommunikationsund Informationsmanagement. Das Projekt hat die Entwicklung eines Verfahrens zur Messung und Steuerung von Ingredient Brands bei Komponentenlieferanten in unterschiedlichen Industrien zum Ziel. Neben der wissenschaftlichen Forschung gehören die Zusammenarbeit mit Unternehmen und anderen Forschungseinrichtungen sowie die Projektorganisation zu den anstehenden Aufgaben. Der/die Bewerber/in sollten ein Hochschulstudium der Betriebswirtschaft mit sehr gutem Abschluss absolviert haben. Bei entsprechenden Voraussetzungen und geeigneter Qualifikation wird im Rahmen dieser Stelle auch die Möglichkeit zu einer Promotion gegeben sein. Um dieses Projekt erfolgreich bearbeiten zu können, sind theoretische wie praktische Kenntnisse von Anwendersoftware unbedingt erforderlich. Freude am Forschen sollte gegeben sein. Die Stelle ist befristet. Die Bezahlung erfolgt nach dem TV-L.
Weitere Informationen gibt Ihnen gerne Frau Heizmann-Klein, Tel.: +49-7231-28 6215, E-mail: isabell.heizmannklein@ hs-pforzheim.de. Die Hochschule Pforzheim strebt die Erhöhung ihres Frauenanteils an und fordert qualifizierte Interessentinnen deshalb nachdrücklich auf, sich zu bewerben. Wir beschäftigen Angehörige aller Nationalitäten. Schwerbehinderte werden bei entsprechender Eignung mit Vorrang berücksichtigt. Ihre Bewerbung senden Sie bitte bis 02.11.2007 unter der Kennziffer it73291 an die Personalabteilung der Hochschule Pforzheim, Tiefenbronner Str. 65, 75175 Pforzheim.
September 2007
From September I will have new position at CEIBS, Shanghai
.
Juli 2007
Conference Second Life see: SecondLife
New Publication in the making
Here's the link...in case you haven't seen it: http://www.amazon.com/Business-Design-Management-Waldemar-Pfoertsch/dp/3540714952/ref=sr_1_2/103-2604605-9469407?ie=UTF8&s=books&qid=1182296492&sr=8-2
June 2007
Here is the first InBranding Podcast
http://www.moveo.com/cgi-bin/n.cgi/b2b/mindshare.html?SESSION=vT4IwCIdbi
see under Ingredient Branding
May 2007
Ingredient Branding Presenatation Marketing Club Köln May 8, 2008
Ingredient Branding Presenatation Marketing Club Karlsruhe May 24, 2007
April 2007
Research Award 
Allied Academies honoured the research efforts about Ingredient Branding during their Spring International Conference in Jacksonville Florida, USA through their Academy of Marketing Studies The research results will be published in the Academy of Marketing Studies Journal in 2007.
The research efforts took place during my research semester in Chicago and were conducted in a team from UIC and UC Irvine. The intention was to improve the understanding of ingredient branding from the component supplier site, the title of the research work is
InBranding: Development of a Conceptual Model
Abstract: With the rapid changes in the global economy and the sophistication of the customers, industrial businesses are being forced to employ more active marketing and branding strategies, strategies that will provide them with the opportunity to be faster and more flexible in responding to the changing competitive conditions in the supplier industry and to constantly changing customer needs. The purpose of this article is to introduce and differentiate ingredient branding from other branding opportunities, specifically, distinguish co-branding from ingredient branding, then, postulate InBranding as a new term for ingredient branding with special emphasis on the component producer and clarifying the supplier versus manufacture based perspectives. Brand literature on these differentiations does not exist yet and therefore this article aims to fill the gap.
The full paper could be downloaded Attach:Inbranding2007.pdf and the award announcement Attach:Springaward2007.pdf
More good news
Today we have pleasure in informing you that the Serbian publisher ASEE and the Polish publisher PWN decided to undertake translations of the B2B Brand Managmenet title. 
Chinese versions of B2B Brand Management is coming soon
Shanghai Century Publishing Co. Ptd 
and there will be soon an Indonesian version published by Publisher PT Bhunana Ilmu Populer.
Newest B2B Brand Management Interview with Absatzwirtschaft
Interview AbsatzWirtschaft in Englisch and the German orininal Attach:Absatzwirtschaft.pdf
Social Marketing - Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Neue Veröffentlichung -> 
. Get Abstract Attach:socialmarketing.pdf 
"Beim Marketing sozialer Organisationen besteht ein großer Nachholbedarf, behaupten die Autoren. Warum dafür allerdings ein weiterer Marketingratgeber notwendig war, fragt man sich bis zur letzten Zeile, denn von wenigen Ausnahmen abgesehen steht hier nichts, was man nicht auch in jedem anderen Marketingbuch lesen könnte. Die einfachsten Grundlagen werden erklärt, noch dazu recht theoretisch ("Unter Öffentlichkeit versteht man die Gesamtheit der möglicherweise an einem Ereignis teilnehmenden Personen ohne jede Begrenzung in der Anzahl oder durch sonstige Einschränkungen.") - viel Universitätswissen, das mit der Praxis noch nie auf Tuchfühlung gegangen ist. Einzig das Fallbeispiel der Neuen Caritas Stiftung, mit dem der Titel dann doch noch seine Daseinsberechtigung erlangt, dürfte anderen sozialen Organisationen ganz gute Anregungen geben. Wie so oft, wenn Autoren aus dem universitären Milieu am Werk sind, wimmelt es auch hier von ermüdenden Passivsätzen und Nominalkonstruktionen. Trotz dieser Mängel meinen wir: Vor allem wegen des branchenspezifischen Praxisbeispiels kann dieses Buch Mitarbeitern sozialer Organisationen, die sich die Grundlagen des Marketing aneignen wollen, empfohlen werden."
March 2007
- Marketing Club Villingen-Schwenningen 12. März 2007 19:00 Die Marke als Erfolgsfaktor – Modethema oder Beitrag zum Profit?
. -> 
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Carlton Hotel Hagelrainstr.17 Germany 78166 Donaueschingen ProGram
Last Presentation in Chicago
. ->
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The German American Chamber of Commerce of the Midwest Inc. and the International Trade Association of Greater Chicago invite you to an exclusive seminar on how to market your company from an Ingredient Branding perspective. Dr. Waldemar Pförtsch will take us through the tricks of the trade with a look at those companies that have done branding well and those that have failed to listen. Ingredient Branding became known through the Intel Inside campaign. But it is not only suitable for large companies, it works for the small ones such as MICROBAN, Huntsville, NC or z-trim Vernon Hills, IL. too. European success stories are Makrolon, Tetrapak, Recaro and many more.
| Date: | Thursday, March 8, 2007 |
| Time: | 11:30 a.m. – 1:00 p.m. |
| Location: | The Rosewood Restaurant |
| 9421 W. Higgins Road, Rosemont, IL | |
| Cost: | $35 Members of GACCOM and ITAGC; $45 Nonmembers |
- Lunch will be served.
REGISTER ONLINE AT vanderberg@gaccom.org Attach:registration.pdf
Ingredient Branding – Marketing Concepts for Component Manufacturers in the International Markets
- Guest Lecture: Branding High-Tech B2B Companies an Jose State University March 6, 2007
B2bchinacover.jpeg
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James Bond promotes heavy constrution equipment from NEW HOLLAND
. ->
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February 2007
Malliaris Paedia S.A a Greek Publisher has agreed to publish a Greek version of B2B Brand Management. For more information, see:
.
December 2006
The Korean Price Corporation has agreed to publish a Korean version of B2B Brand Management. For more information, see:
.
Below is an excerpt from Curt Hitchcock's blog critique of the book from December 20th, 2006; available in full at: www.godfrey.com/blogBlogfrey.
"B2B Brand Management - A Must Read...But Tough Love For Marketers"
Philip Kotler, one of the titans of modern marketing and Waldemar Pfoertsch, a Professor for International Business at the Pforzheim University in Germany have collaborated on a new book that is destined to become a classic. B2B Brand Management covers a lot of territory and has some great case histories. The language sometimes requires a little time to interpret, but you can figure what they're trying to say. And they do have a lot to say on this topic.
Another blog critque, in German, is available at: http://blog.digital-worx.de/?p=21.
A new article will be published in B2B Marketing Trends:
http://www.b2bmarketingtrends.com. See more at: Attach:b2bpructplacement2.pdf.
KUKA Robots were already activ in the last James Bond movie
. ->
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November 2006
October 2006
Philip Kotler, Waldemar Pförtsch Business-to-Business Brand Management. American reviewers are speaking well of it (Attach:praise.doc); and it has been very well-received in India (Attach:businesstodayindia.pdf)
8ooCEOread recommends it!.
Download: http://www.bbdo-consulting.com/cms/de/publikationen/index.jsp.
Buy at:
With Phil and the editors in Munich
- October 2006
- Photographs from the Ingredient Branding presentation at CEIBS:
April 2006 Presentation Ingredient Branding
New publication, in German:
Die Marke in der Marke
- Bedeutung und Macht des Ingredient Branding zu beziehen unter:
http://www.amazon.de/exec/obidos/ASIN/3540300570/wwwpfoertscco-21/
Exchange views on branding, in German: http://www.impact-forum.de/.
http://qdos.com/celeb/Waldemar-Pförtsch/42ab21f85c88f367aa1b24188adbcde9/html?filter=AuthorCelebrity
