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Prof. Dr. W. A. Pförtsch - Only For Students CEIBS - Guest Lectures

The class will also have some guest speakers. Sofare a secured to

September 10:00 8:40 to 10:10

Niklas Schaffmeister

Country of Origin Branding

Attached are some article which re ceomments to read before class to give a better understanding of the subject.

Attach:Contryoforigin1.pdf Attach:Contryoforigin2.pdf

September 14:00 10:25 to 11:55 Achim Kuehn Marketing Director Herrenknecht AG

Brand Management at Herrenknecht

Dr. Sachs Voith AG

Key Account Management

Attach:sachs.ppt .

.