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Prof. Dr. W. A. Pförtsch - Only For Students CEIBS - L Literature

Main required textbook:

Jenster, Hayes & Smith: Managing Business Marketing & Sales: An International Perspective Copenhagen Business School Press [JHS]

Vitale, Rob Giglierano, Joe; Pfoertsch, Waldemar, Business to Business Marketing: Analysis and Practice in a Dynamic Environment Western Publishing, Second Edition 2007 [VGP]

Supplementary materials: Required Cases and Readings