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Prof. Dr. W. A. Pförtsch - Only For Students CEIBS - Student Projectsceibsmba 2006

Projects:

Distibution and sales channels for niche products in China: Renate, Irene and Matias

Ecommerce: Alibaba case study (Frank D, + Jim)

Cold chain distribution in China (Thom, Sheridan and Oliver)

Solving salesforce management issue of a global bank (Eva, Sanford, Fabio)

Sales and Marketing for Dot-com start-up (the next google baby!) – Thomas Hor Anu Duggal

Building Japan Travel agency marketing for Indonesia customers (Ricky Eugene Sergi)

Sales and marketing management for China Construction Industry.

Pricing of FMCG in China (Kiem, Lilian, Lillian)

Multinational b2b Sales Management in China(Sean,Vivien,Michelle)

Dell‘s sales model in China and a case study (Ben, Stephen)

Managing channel in IT hardware industry in China ( Kevin , Jack)

Challenges and opportunities for videogame outsourcing in China (Marcelo Careaga, Joshua Lan) Value chain in mobile content sales (Greg)

TBD (Steve, William, Michale)

Also TBD (Andrew, Wendy)

Trade between Pland and China (Joanna)

Ubiquitous Commerce for Creating the Personalized Marketplace

improving communications between Marketing and Sales Andrew and Wendy