This was the understanding of B2B2C Business-to-business-to-consumer; describes transactions in which a business sells a service or product to a consumer using another business as an intermediary.

We are bringing B2B2C now to more sustancial level. The component manufacture helps the end product manufacturer (OEM, Original Equipment Manufacture) to market its component product direct to the enduser.

Example Citation:

  "Another general message to the believers was: B2B? (business-to-business marketing) 

and B2C? (business to consumer) are so five minutes ago; from now on it's all about B2B2C."

—Jessica Seigel, "While Nasdaq Burns," The New York Times, April 23, 2000

The best know company o this kind is Intel, with the succesful compagne: Intel inside

Other B2B2CCompanies are in many industries.

The following B2B2CResearchTopics? are under research.

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