B2B2C Global Research Gang

Papers

1. Article submitted to Journal for Global Business Advancement out Think Big in Small Things Challenges and Opportunities of Ingredient Branding Cheryl, Waldemar, Jennifer, Frederik, Jian

2. Big Small paper (Thinking Big in Small Things) – getting final comments from Ralph and Raj. Jen to make revisions by Thurs 2/16. This will be part of the ISBM Working Paper series. Will be submitted somewhere. Renamed: getting out InBranding?: The new direction of Ingredient Branding Waldemar, Jennifer, Frederik, Cheryl, Jian

3. Insights paper (Insights on Ingredient Branding) – with Ralph and Raj. Target submission: Sloan Management Review. In final revisions. Insights on Ingredient Branding in progress at Raj Ralph, Raj, Jennifer, Waldemar

4. Brand Communications Paper (Ingredient Brand Communications in the Business Markets Value Chain)  accepted at IMP conference (Manchester England – September) InBranding?: Developing of a conceptual Model in progress at Cheryl Cheryl, Frederik, Waldemar, Jennifer,Jian

5. Conceptual model paper  Need to develop

B2B? Brand Evaluation in progress Frederik Frederik, Waldemar, Cheryl, Jennifer,Jian

6. Business-to-Business (B2B?) Brand Management for Brand Strength and Financial Performance)  still to be submitted

B2B? Definition to do Waldemar Waldemar, Frederik, Cheryl, Jennifer, Jian

7. Conceptual B2B2C Brand evaluation paper  Need to develop

B2B2C Brand Evaluation to do Waldemar Waldemar, Cheryl, Frederik,Jennifer,Jian

8. Empirical paper  Need to develop

B2B2C Brand Evaluation to do Waldemar Waldemar, Cheryl, Frederik, Jennifer,Jian

1. Empirical paper  Need to develop

City Branding to do Waldemar Frederik, Waldemar, Cheryl, Jennifer,Jian

2. Change paper  Jen to send to Waldemar

Change to do Jennifer Jennifer, Waldemar,

3. Relational Transactional paper  Cheryl to send to Jennifer/Waldemar

Change to do Cheryl Cheryl, Jennifer, Waldemar, 4.