Internationalisation and Globalization the major current trend in management and economics. Many books have been written on the subject. To eleborate on the subject I recomment to look at !Boarderless World from Kenichi Ohmae 1989 or the Harvard Business School Press reader Global Strategies. Unfortunately it is now out of print, but for the Greman reading audiance you caan read my translation Bolko von Oetinger(Hrsg.)
Strategien für die neue Weltwirtschaft München 1998
Attach:
The very current text I recomment is: Bartlett, C.A., & Ghoshal, S. Birkinshaw, J. (2004). Transnational management: Text, cases, and readings in cross-border management (4th ed.). New York: Irwin McGraw?-Hill. http://www.mhhe.com/catalogs/0072482761.mhtml
This book is also uesed in one of my online courses
Strategic Management in a Global Environment
of thr Graduate School of Management & Technology University of Maryland University College http://www.umuc.edu/grad/dualdegrees/msafmim-fm.shtml
More information on this subject is avalable at the
Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Globalization
I also collect examples of early Internationlization:
Robert Bosch traveled before the first World Ware to SanFranzisco? and Tokyo and established sale offices.
In the same period of time the German "Schnitzel" reached Japan, the Japanese enjoyed it very much and created thier own Product, smaller and more delicate Tonkatsu was born. This is a great example of foreign product adaptation, see more TonKatsu
Mercedes-Benz named its car after the daughter of its Spanish Care Dealer Mercedes.
The small brother of the famous 300Sl roadster was designed because the saleman from New York required a smaller two seater for the streets of the city.
In 1955 Volkswagen produced the one millions Volkswagen Beetle, 655 000 have been sold aborad. This example is niceoly demonstartetd at the
Auto Stadt
http://www.autostadt.de/info/cda/main/0,3606,2~1,00.html
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