Waldemar Pfoertsch currently holds the position as Associate professor of Business marketing at China Europe International Business School (CEIBS). See his ChineseCV. See 2008 PublicationList

He is also Professor for International Business at the PforzheimUniversity, one of the best International Management programs in Germany. He has significantly contributed to the program’s success by introducing new teaching methods, conducting research, and consulting projects.

Currently, he is also a GuestLecturer in the Professional MBA Program at the University of Illinois, Chicago; Guest Lecturer in Management and Organizations, Kellogg School of Management, Northwestern University; On-line Tutor for the MBA Program, International Management, University Maryland College Park; and a teacher at the Steinbeis University, Berlin.

His PreviousTeachingPositions have been with the University of Cooperative Education Villengen-Schwenningen; Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University; and Lecturer for Strategic Management at Lake Forest Graduate School of Management.

Prior to his teaching appointments, he was a Management Consultant for international consulting companies. In this position, he travelled extensively throughout Europe, Asia, and North America working with companies in developing international strategies. His earlier positions include having been an Economic Advisor to the United Nations Industrial Development Organization, where he worked as an advisor to the government on the development of internationally competitive industries; in addition, he has worked for many years in the automation industry, serving automotive companies.

He is the author of various books on InternatioNalisation and Internet marketing applications and Internet strategy. He has also authored numerous articles on international strategies and CRM and conducted various research projects.

Have a look at EduTainment activities.

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