„Internet marketing is marketing on the Internet“
Internet marketing is concerned with the efficient and needs-oriented design of exchange processes on the Internet and is currently the most popular advertising medium.
- Virtual Communities
- Software Agents in Action
- Price-oriented business models
- Perfect website
- Multimedia Dialogue Systems
- Net Management
- Cyber democracy
E-commerce and e-business is business models no longer a vision; professions such as webmaster or WebMerchant have bright prospects for the future. Using the example of two large and three medium-sized German companies, existing Internet strategies are presented and the respective existing skill gaps of employees and management are analyzed. The required new fields of activity are described in detail and concrete training opportunities are presented.