Publication lists

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Katherine Xin, Arthur Yeung, Waldemar Pfoertsch, Shengjun Liu
The Globalization of Chinese Companies: Strategies for Conquering International Markets
Wiley; 1 edition Singapore, March 1, 2011, 224 pages

Pfoertsch, Waldemar; Giglierano, Joseph and Vitale, Robert
Business to Business Marketing – Analysis and Practice
Prentice Hall; 1 edition
Upper Saddle River, New Jersey 2010, 450 pages

Kotler, Philip; Pfoertsch, Waldemar
Ingredient Branding: Making the Invisible Visible,
Springer Publishing, Heidelberg,
New York 2010, 408 pages

Waldemar Pfoertsch, Ines Michi
The Big Book of Real Business (Children book, English & Chinese)
Lulu Publications, Raleigh, NC, USA, 2009, 140 pages

Waldemar Pfoertsch, Peter Godefroid
Business-to-Business-Marketing (in German Language)
5. Revised Edition, Herme 2013, 460 pages.

Waldemar A. Pfoertsch, Rebekka Müller, Maddalena Sassanelli, Jeannine Klar
Perspektiven des IT- Weiterbildungssystems in Deutschland Ein Einblick in Markt, Rahmenbedingungen und Marketing
BIBB Publikation, Berlin 2007, 211 pages

Koziol, Klaus; Pfoertsch, Waldemar; Heil, Steffen; Albrecht, Kathrin
Social Marketing (in German Language)
Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen;
Schäffer-Poeschel Stuttgart, November 2006, 172 pages

Kotler, Philip; Pfoertsch, Waldemar
B2B Brand Management,
Springer Publishing, Heidelberg,
New York September 2006, 357 pages

Pfoertsch, Waldemar; Mueller, Janto
Marke in der Marke Macht und Bedeutung des Ingredient Branding
Springer Publishing, Heidelberg, 2006, 204 pages

Pfoertsch, Waldemar; Schmid, Michael
B2B Markenmanagement (in German Language)
Vahlen Verlag München 2005, 605 pages

Pfoertsch, Waldemar (Hrsg.)
Symposium WOManagement Konferenzdokumentation
Hochschule Pforzheim, April 2004, 455 pages

Hering, Ekkbert; Pfoertsch, Waldemar; Wordelmann, Peter
Internationalisierung des Mittelstandes – Strategien zur Internationalen Qualifizierung von kleinen und mittleren Unternehmen,
Bertelsmann, Gütersloh 2001, 135 pages

Pfoertsch, Waldemar
Mit Strategie ins Internet
BW-Verlag, Nürnberg 2000, 145 pages

Pfoertsch, Waldemar (Ed.)
Living Web (in German Language)
Verlag Moderne Industrie – Erprobte Anwendungen, Strategien und zukünftige Entwicklungen im Internet, Landsberg 1999, 2000, 344 pages

Pfoertsch Waldemar (Ed.)
Faszination Japan
G.A. Ulmer Verlag Tuningen 1999

Oetinger, Bolko v.; Pfoertsch, Waldemar (Ed.)
Strategien für die neue Weltwirtschaft
Carl Hanser Verlag München 1998

Pfoertsch Waldemar
Universitärer Technologie-Transfer
Initiierung und Implementierung von Forschungs- und Entwicklungsergebnissen durch die Universität am Beispiel der Angepassten Technologien,
Verlag der Olivenbaum, Berlin 1981

Kotler, Philip; Pfoertsch, Waldemar
Italian version of Ingredient Branding
Ingrediente Branding – rendere visibile l’invisibile
Tecniche nuove, Milano 2013, 355 pages

Kotler, Philip; Pfoertsch, Waldemar
Greek version of B2B Brand Management
Malliaris Paedia S.A., Athens 2012, 329 pages

Kotler, Philip; Pfoertsch, Waldemar
Chinese version of Ingredient Branding: Making the Invisible Visible,
Fudan University Press, Shanghai PR China 2010, 355 pages

Kotler, Philip; Pfoertsch, Waldemar
Persian version of B2B Brand Management, Teheran Persia, 2010

Kotler, Philip; Pfoertsch, Waldemar
Turkish version of B2B Marka YönetimiFirmadan Firmaya Satışta B2B Marka Nasıl Yaratılır? MediaCat Kitapları / Satış Kitabı Dizisi, İstanbul, 2010, 402 pages

Kotler, Philip; Pfoertsch, Waldemar
Taiwanese version of B2B Brand Management,
Taiwan Edition Bao Ding Publisher Taipei 2008, 329 pages

Kotler, Philip; Pfoertsch, Waldemar
Chinese version of B2B Brand Management, Trust and Wisdom Enterprises, Shanghai 2008, 356 pages

Kotler, Philip; Pfoertsch, Waldemar
Indonesian version of B2B Brand Management,
Dengan Branding membangun keunggulan dan Memenangi Kompetisi
Gramedia, Jakarta, 2008, 381 pages

Kotler, Philip; Pfoertsch, Waldemar
Spanish version of B2B Brand Management,
Gestión de marcas para productos industriales, Groupo Editorial Patria, Mexico 2008, 347 pages

Kotler, Philip; Pfoertsch, Waldemar
Korean version of B2B Brand Management,
Korea Price Information Corporation, Seoul 2007, 497 pages

Филип Котлер, Вальдемар Пферч
Бренд-менеджмент в B2B-сфере
Russion version of B2B Brand Management,
Versinabooks, Moscow 2007, 455 pages

Kotler, Philip; Pfoertsch, Waldemar
Gestão de marcas em mercados B2B
Brasilian version of B2B Brand Management,
Bookman, San Paulo 2007, 338 pages

Kotler, Philip; Pfoertsch, Waldemar
LA gestione del brand nel B2B – Marca e immagine nel marketing industriale
Italian version of B2B Brand Management,
Tecniche nuove, Milano 2008, 335 pages

Kotler, Philip; Pfoertsch, Waldemar
Zarządzanie marką w segmencie B2B
Polish version of B2B Brand Management,
Wydawnictwo Naukowe PWN, Warszawa,2008, 267 pages

Kotler, Fhilip; Ferc (Pfoertsch), Valdemar
B2B brend menadzment
Serbian version of B2B Brand Management,
Asee Books, Belgrad, 2008, 252 pages

Waldemar Pfoertsch
Profitability, Growth, and Brand Value
The IUP Journal of Brand Management 2012, Vol. IX No.1 March 2012, Page 40-50

Waldemar Pfoertsch, Hendrik Scheel
„What’s a Business-to-Business company? B2B knowledge of future business leaders. Advances in Business Marketing and Purchasing, Volume 16 “Business and Industrial Marketing Management: Theory, Research and Executive Case Study Exercises”, March 2012

Waldemar Pfoertsch, Junsong Chen
„Measuring the value of Ingredient Brand equity at multiple stages in the supply chain: A component supplier’s perspective“ Academy of Marketing Study Journal Special Issue Volume 15, August 2011, p 71- 82 and in Chinese in CEIBS International Business Review, August 2011

Waldemar Pfoertsch, Cheryl Ann Luczak, Frederik Beuk, Jennifer D. Chandler
InBranding: Development of a Conceptual Model
Academy of Marketing Studies Journal, Volume 11, Number 2, 2007 p 123-135

Philip Kotler, Waldemar Pfoertsch
Being Known or Being One of Many – The need for Brand Management for Business-to-Business (B2B) Companies, Journal of Business & Industrial Marketing (JBIM) Fall 2007

Waldemar Pfoertsch, Reha Toezuen
Assiduous Firms in a “Learning Region” – The Case of East-Wuerttemberg, Germany, in: Jan Johannson, – Innovations and Entrepreneurship in Functional Regions, University West, Uddevalla, Sweden, 2007

Waldemar Pfoertsch, Yipeng Liu
China’s Emerging Giants: A Comparison of Chinese and German Overseas M&As in the Machinery Sector
Business Forum China, Shanghai November 2010

Waldemar Pfoertsch
Expo 2010: Is it worth it?
Global Times China, Beijing, Monday, June 7, 2010

Waldemar Pfoertsch
Dow Corning: Dual Branding successful survival in B2B Markets 道康宁:B2B市场的双品牌生存 (in Chinese language).
CEIBS Business Review, Issue 04 2010, Shanghai April 2010

Waldemar Pfoertsch
China’s Multinational Future – China is building its corporate giants in many different ways, China International Business, Issue 04 2010, Shanghai April 2010

Waldemar Pfoertsch
Truly Made in China – Products originating and made in China — identified as “Time-honored Brands”— have the potential to become world-renowned products and lift China from its low-cost mass manufacturer status.
Business Forum China, Shanghai February 2010

Waldemar Pfoertsch
Springboard for tapping potential, China Daily Special Issue 60th Anniversary of the People’s Republic of China, Beijing October 1, 2009

Ralph Oliva, Raj Srivastava, Waldemar Pfoertsch, Jennifer Chandler
Insights on Ingredient Branding, ISBM Report 08-2009, Pennsylvania State University, University Park, PA. 2009

Waldemar Pfoertsch, Frederick Beuk, Cheryl Luczak
Classification of Brands: The case for B2B, B2C and B2B2C
Proceedings of the Academy of Marketing Studies, Volume 12, Number 1 Jacksonville, 2007

Pit Strasser, Waldemar Pförtsch
Mit einem Mausklick etwas gegen den Klimawandel tun: Marketingstudenten engagieren sich in Second Life, SL Talk September 2007

Waldemar Pfoertsch
B2B Companies use Product Placement in the new James Bond movie to promote their Brands, Marketing Digest 1 2007

Waldemar Pfoertsch
Markierung von Innen heraus, Ingredient Branding als Erfolgskonzept
Praxistipp „Ingredient Branding“ www.marketing-im-mittelstand.com, April, 2007

Waldemar Pfoertsch
When the going gets tough, the tough gets going: James Bond drives the New Holland – Product placement for B2B companies, B2B Marketing Trend, 10, 2007

Waldemar Pfoertsch
Product Placement Royale – B2B Companies use the new James Bond Movie to promote their Brands, Marketing Digest, 2, 2007

Waldemar Pfoertsch, Christian Linder
Business-to-Business-to-Customer: Von der Bewertung von Business-to-Business Marken zum Ingredient Brand, Marketing Digest, 2, 2007

Waldemar Pfoertsch
B2B Markenmanagement Exzellenz
b2b-excellence letter December 2006 • 5. Jg. • Nr. 4 • University of St. Gallen, Switzerland

Waldemar Pfoertsch
Think Big in Small Things – Challenges and Opportunities of Ingredient Branding,
ISBM B-to-B Academic Conference, proceedings August 2006

Waldemar Pfoertsch
7 erfolgreiche Prinzipien der schnellen Markenbildung im B2B
Aktuelles Wissen zu Marketing, Vertrieb und Kommunikation des IFAM Institut für angewandte Marketing-Wissenschaften www.ifam.de Mai 2007

Waldemar Pfoertsch
Markierung von innen heraus- Ingredient Branding
Marketing Digest, 2, 2006

Waldemar Pfoertsch
Erfolgschance für die mittelständische Industrie: B2B Markenmanagement
Praxisreport pro-manager, Jg. 5, 2006, Nr.4

Waldemar Pfoertsch, Eva Micheva
„Ingredient Branding“ für Automobilzulieferer
Marketing Management Bulgaria, 7, 2004

Waldemar Pfoertsch, Annina Oppinger
Das Wissen des Kunden Nutzen – der Kunde will einbezogen werden
aquisa, 4, 2004

Waldemar Pfoertsch
Amerikaner liegen bei der Schnipsel-Jagd vorn – Couponing
aquisa, 2, 2004

Waldemar Pfoertsch
Chancen für Frauen im internationalen Business
In: Konferenzdokumentation WOManagement, Pforzheim April 2004

Waldemar Pfoertsch
Globalisierung als betriebswirtschaftliche Herausforderung:
In Osterwalder, Alois (Ed.) Interkulturelle Kompetenz in der beruflichen Bildung – Ergebnisse eines Expertengesprächs, W. Bertelsmannverlag, Bielefeld 2003

Waldemar Pfoertsch
„Interkulturelle Kompetenz in einer globalisierten Wirtschaft“ Veröffentlichung zum Expertengespräch „Erwerb fachlicher und Interkultureller Kompetenz in der Berufsbildung“ am 30.11.01 Ostasien-Institut e.V., Bonn in Zusammenarbeit mit dem Bundesinstitut für Berufsbildung (BIBB), Juli 2002

Waldemar Pfoertsch, Nicole Frey
The Success of International Internships
In preceding: 3 Global Internship Congress: Best Practices in International Internships, Stuttgart, Germany April 8, 2003

Waldemar Pfoertsch
Wie macht man Customer Relationship Management in den USA?
Online Absatzwirtschaft 20.01.2003

Hilde Hipp, Waldemar Pfoertsch
German Investment in the USA
in: Best Business Locations 1993-94
München, 1993

Waldemar Pfoertsch, Erwin Schiller
Wettbewerb und Kooperation
Unternehmenskooperationen im europäischen Wirtschaftsraum
In: Spiegel der Wirtschaft Baden-Württemberg 2/93

Waldemar Pfoertsch
Globalization and Relocation Requirements
Best Business Locations 1993
Munich, 1992

Han Man, Waldemar Pfoertsch, Alok Srivastava
Using Decision Support and Expert Systems Technologies to Develop
Comprehensive and Integrated Planning Systems
In proceedings: 21st Annual Decision Science Institute,
San Diego, November, 1990

Waldemar Pfoertsch
Strategic Planning for Enterprises, (translated into Mandarin)
Segmentation and Sales Channels
In: The Journal of Technology Introduction, Issue 1, Page 312ff.
Beijing, China, February, 1989

Margot Kahleyss, Waldemar Pfoertsch
Small Scale Industries in Sierra Leone
In preceedings: Sierra Leone Symposium 1983
Centre for West-African Studies, Birmingham