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About | Waldemar Pfoertsch


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Dr. Waldemar A. Pfoertsch is professor of International Business at the Pforzheim University, Germany. From 2007-2010 he was professor of marketing at the China Europe International Business School Shanghai (CEIBS). His other teaching positions have been at the Executive MBA Program of the Liautaud Graduate School of Business at the University of Illinois, Chicago (UIC), at the Steinbeis University in Berlin and at the University of Cooperative Education Villingen-Schwenningen. He was visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland University College Graduate School. At the start of his career he was Research Assistant at the Technical University of Berlin.
Dr. Pfoertsch has extensive experience in management consulting. In his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked throughout Europe, Asia and North America, assisting companies in developing international strategies. His earlier positions include sale and strategy positions at SIEMENS AG in Germany/USA and being an Economic Advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa.
Dr. Pfoertsch is the author of various books and numerous articles. The most current book was published with Katherine Xin, Arthur Yeung, and Shengjun Liu – The Globalization of Chinese Companies: Strategies for Conquering International Markets. With Philip Kotler from Kellogg Graduate School of Management he co-authored Ingredient Branding: Making the Invisible Visible and B2B Brand Management, which was translated into 17 other languages. He also published Business-to-Business Marketing with Rob Vitale and Joe Giglierano in 2010 and with Peter Godefroid B2B Marketing in 2009. In the field of Internet Marketing, he has published Living Web and Internet Strategy, books on the application of Internet marketing and Internet strategy He has also written numerous articles on international strategies; B2B Brand Management, Ingredient Branding, Internet Marketing, CRM and market opportunities in emerging markets.
He holds various board positions with private and not-for-profit organizations. He joined the IFC’s international advisory board in January 2012.

For more information on Waldemar Pförtsch, visit