Author Archives: B_Gilbertson
Share thisMany people think they know the difference between products „Made in Germany“ and „Made in China“ – German products…
Share thisNew edition of Business-to-Business Marketing by Waldemar Pförtsch and Peter Godefroid in German language Publication date: April 22 2013
Share thisThe expansion of Chinese companies is noticeable today more than ever.
Share thisDavid Aaker, marketing expert and well-known author, presented his newest book on Brand Relevance “Markenrelevanz – Erfolgreich Wettbewerber ausschalten”…
Share this UIC’s new international partner: Hochschule Pforzheim University in Germany Prof. Waldemar Pfoertsch, a distinguished Marketing expert from Hochschule…
Share thisHappy New Chinese Year! 蛇年快乐
Share thisKey speaker at the 4th B2B Marketing Chief Conference in Shanghai
Share thisThe Greek version of B2B Brand Management is finally out!
Share thisGerman Equity Forum 2012 shows the way Entrepreneurs meet investors on global networking platform Frankfurt: The three-day German Equity…