China’s position in the world economy has changed since the economic crisis of 2008 and 2009. It is no longer simply perceived as the “production workshop of the world” and provider of cheap goods to the industrialized world.
It is now recognized as the biggest holder of US government bonds and a possible engine for global economic recovery. Without a doubt, China maintained its economic growth in this difficult time not only with the help of huge government stimulus packages but also with the strong commitment of Chinese entrepreneurs who have ambitions to be successful in the home market and beyond.
After studying China for many years this book and other information has been published with my colleagues from CEIBS and will help to understand the current and future developments.
Comments to the book
„Through extensive case studies, this book thoroughly explores the managerial challenges facing Chinese companies going global. It will help business leaders worldwide to better understand the potential global competitiveness of Chinese companies.“
John A Quelch, Lincoln Filene Professor of Business Administration at Harvard Business School, Cambridge, MA and author of “Greater Good: How Good Marketing Makes for Better Democracy
„Success stories often make us think that successful people must have a secret recipe. The authors of this book do not want to leave this myth uncommented but wish to get to the bottom of the fast globalization of Chinese businesses. Through their very pragmatic way of approaching this phenomenon they make a contribution to the better understanding of one of the most striking global economic developments of recent years.“
Robert Friedmann, CEO Wurth AG
„Chinese companies are aggressively acquiring overseas assets and companies. Meanwhile, they have to face the challenge of upgrading organizational capabilities to match global operations. This book provides substantial management knowledge and real experience, which are of high value to Chinese companies with global ambitions.“
Stan Shi, Acer Corperation
„One feature of this book is that it effectively integrates management theory and real cases of globalization of companies from different countries. Thanks to the strong connection between theory and practice, this book provides convincing principles for building organizational capabilities of global companies. Great thanks to the authors’ efforts in designing a roadmap for going global of Chinese companies. No doubt this book will help Chinese companies go global in a better and smarter way.“
Wu Jinglian, Chair Professor CEIBS Shanghai
About the Authors
The Globalization of Chinese Companies
China’s position in the world economy has changed since the economic crisis of 2008 and 2009. It is no longer simply perceived as the “production workshop of the world” and provider of cheap goods to the industrialized world. It is now recognized as the biggest holder of US government bonds and a possible engine for global economic recovery. Without a doubt, China maintained its economic growth in this difficult time not only with the help of huge government stimulus packages but also with the strong commitment of Chinese entrepreneurs who have ambitions to be successful in the home market and beyond.
The Globalization of Chinese Companies
„China is a sleeping giant. Let her sleep, for when she wakes she will shake the world.“
Napolean Bonaparte, 1803
Singapore – March 2011 – The rise of China has been widely accepted as a key development in the 21st Century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should Western companies react to these new challengers?
In The Globalization of Chinese Companies: Strategies for Conquering International Markets (ISBN: 978-0-470-82878-6; John Wiley & Sons (Asia) Pte Ltd), readers will be treated to many in-depth case studies, first-hand interviews as well as useful frameworks to understand this next wave of globalization. Leading professors from the China-Europe International Business School (CEIBS) address these key issues by utilizing cases from top Chinese companies such as TCL, BenQ, China International Marine Containers Group (CIMC), Trend Micro, and Galanz. The authors also draw upon the wisdom and experience of giant Chinese corporations including Haier, Huawei, and Lenovo; leading international conglomerates like Sony, Samsung, and P&G; and rising stars in new markets such as the global operation of Tata Consultancy Service.
Through clear frameworks and detailed case studies, this book sheds light on the current situation of Chinese firms and provides a systematic and pragmatic approach to global expansion and competition for Chinese entrepreneurs and senior executives undertaking the challenges of globalization, as well as to managers, scholars and students around the world who are interested in understanding how firms in China are striving to emerge in the global arena. “We firmly believe that the globalization of Chinese firms in the 21st century will be one of the most noteworthy events in the development of the world economy”, said the authors. “We sincerely hope that this book will be helpful in contributing toward the rise of China’s own ‘Sony and Samsung’”.
The Globalization of Chinese Companies:
Strategies for Conquering International Markets
Published by John Wiley & Sons (Asia) Pte. Ltd.
Publication Date: February 25, 2011
US$29.95; Hardback; 256 pp.; ISBN: 978-0-470-82878-6
About the Authors:
Arthur Yeung is Philips Chair Professor of HRM in CEIBS and ex-CHO of Acer Group, specializing in organizational capability and globalization of Chinese firms. Author of several award-winning articles and nine books, Dr. Yeung was featured as an “Executive Development Guru” by Business Horizon. He sits on editorial boards of five international academic journals and serves as an independent board member for five corporations and one non-profit organization.
Katherine Xin is Professor of Management at CEIBS and the editor-in-chief of Harvard Business Review (China). For the last two decades, Dr. Xin worked and lived in the US, Europe and Asia conducting research, teaching and consulting for multinational companies and global Chinese enterprises. She has published extensively and was previously on the faculties of IMD in Switzerland, the University of Southern California, and the Hong Kong University of Science and Technology. Her current research and consulting focus is on leadership, performance management and talent strategy.
Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS Shanghai, China, and Professor for International Business at the Pforzheim University, Germany. He was Associate Professor of Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author of various books and numerous articles. The most current books are Ingredient Branding: Making the Invisible Visible, and B2B Brand Management, which he co-authored with Philip Kotler. He has also published textbooks on Business-to-Business marketing, social marketing, internet and internationalization strategies.
Dr. Shengjun Liu is Deputy Director of CEIBS Case Center and CEIBS Lujiazui International Finance Research Center. His books include China CEO: A Case Guide to Business Leaders in China; Flowers and Thorns: Globalization of Chinese Companies; Power of Management: Institutional Solutions to China’s Economic Challenges, etc. Dr. Liu is also a columnist for many Chinese leading media.
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