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The 4th edition of my textbook „Business-to-Business-Marketing“ has just been published in German by the Kiehl-Verlag.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts of business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
If you would like to order a free copy, please use the attached Fax-Form!
