Professional /Managerial Experience:
Waldemar Pfoertsch currently holds the position of Professor for International Business at the University of Pforzheim, and he is a visiting lecturer at the Executive MBA Program of the Liautaud Graduate School of Business-University of Illinois at Chicago, where he has taught International Business and Marketing to Chinese executives.
He received two Master Degrees (Economics & Business Administration) and his Doctorial Degree in social science at the Free University Berlin. He did his post-doctoral work in industrial planning at the Technical University Berlin analyzing global technology transfer. His latest publication in cover the areas of Business-to-Business Marketing, Brand Management and Ingredient Branding, He also published best selling books on Internet strategy, and several articles in German, Chinese and English language on international management issues.
Professor Pfoertsch has consulted for such companies as DaimlerChrysler, HP, IBM, and many medium size corporations in Europe, China and North America in the areas of international marketing and brand management. He is on the advisory board of various companies and non profit organizations.
His other teaching positions had been a Visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and a Professor for International Marketing at the University of Cooperative Education Villingen-Schwenningen, and Lecturer for Strategic Management at Lake Forest Graduate School of Management.
Prior to his teaching appointments, he was a Management Consultant for international consulting companies. In this position, he has traveled extensively throughout Europe, China, Japan, and North America working with companies in developing international strategies. His earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization where he worked as an advisor to the local governments on how to develop internationally competitive industries. He also worked for many years in the automation industry, serving automotive companies.