Understanding the intercultural condition for doing business in foreign countries is very essential for business managers. In Germany more than 30% of Gross National Product are created through international business. In Baden-Wurttemberg the Export value is more than 44% and climbing.
Every manager and company leader needs to have a clear understanding of the principles of intercultural behaviour. This book gives you an overview and many examples from which you can learn for your business.
This book is available as iBook for free and as PDF in the store. More to come.