Book review | Arthur Yeung, Katherine Xin, Waldemar Pfoertsch, Shengjun Liu
The rise of China has been widely accepted as a key development in the 21st century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands including Volvo, Thinkpad and RCA.
Nevertheless, most people in Western countries know very little about these „Barbarians at the Gate“. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should Western companies react to these new challengers?
In Globalization of Chinese Companies: Strategies for Conquering International Markets, readers will be treated to many in-depth case studies, first-hand interviews as well as useful frameworks to understand this next wave of globalization.
Leading professors from the China Europe International Business School (CEIBS) address these key issues by utilizing cases from top Chinese companies such as TCL, BenQ, China International Marine Containers Group, Trend Micro and Galanz.
Through clear frameworks and detailed case studies, this book sheds light on the current situation of Chinese firms and provides a systematic and pragmatic approach to global expansion and competition for Chinese entrepreneurs and senior executives undertaking the challenges of globalization, as well as to managers, scholars and students around the world who are interested in understanding how firms in China are striving to emerge in the global arena.
As CEIBS Vice-President and Dean Professor John Quelch said, „Through extensive case studies, this book thoroughly explores the managerial challenges facing Chinese companies going global. It will help business leaders worldwide to better understand the potential global competitiveness of Chinese companies.“