Waldemar Pfoertsch | Professor International Business

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Waldemar Pfoertsch | Professor International Business

MADE IN CHINA

"Made in China" on the way to become a Top brand - Interview on Welt.de

THE GLOBALIZATION OF CHINESE COMPANIES

China’s position in the world economy has changed

CHINESE TIME-HONORED BRANDS

Developments and Perspectives of Time-Honored Brands (THB) in China

INTERNATIONALIZATION AND GLOBALIZATION

One worldwide marketplace - A challenge for the B2B Branding

B2B MARKETING

Raising complexity and dynamism need a quality market intelligence

INGREDIENT BRANDING

The brand in the brand a sophisticated marketing concept

B2B BRAND MANAGEMENT

Branding has been the essential factor in the success of well-known consumer goods

INTERNET MARKETING

The word wide web - Breaking the boundaries of time and space

SOCIAL MARKETING

An approach to planned social change

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