Dr. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM, Nicosia Cyprus

Dr. Pfoertsch is the author of various books and numerous articles. The most current book was published with Philip Kotler –H2H Marketing: The Genesis of Human-to-Human Marketing.


In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.


Brand management for industrial goods and services represents a unique and effective opportunity for establishing enduring, competitive advantages.Brand building goes far beyond creating awareness of your name and your promise to customers.Whether you are selling products or services, a strong brand is the most important and sustainable asset your company can have.

Business marketing

Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations.

Social Marketing​

Social Marketing stands for new thinking: from the market to the public arena. As a consequence, social as well as business enterprises should be asking themselves the question whether they have a right to exist and if they answer with yes, then they need a sustainable corporate policy and a positive corporate representation.


I have joint activities with the following companies and institutions:
New cooperations

Other cooperations

Teaching is my passion

After having seen the major parts of the world, having worked for large international corporations in staff and line positions and after having consulted for many years I would like to transfer my knowledge and experiences to the younger generation.


Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performances and enhance the quality of their lives.


Currently I hold the position of Professor for International Business at Pforzheim University. Pforzheim University of Applied Sciences integrates the School of Design, the School of Engineering and the Business School.


With many years of consulting background, I bring experience from hundreds of consulting projects into my classrooms and to companies and institutions. Some of the companies I had an excellent partnership: Bosch, Daimler, HP, Siemens, IBM, Panasonic etc.


Currently I assist enterpreneurs and leaders to accomplish their goals. I also help young aspiring potential leaders to prosper and mentor them to unexpected hights. If your are interested to learn more about my approach please feel free to contact me.


Allied Academies Distinguished Research Award, April 13, 2007.

work & travel

I have travelled extensively throughout Europe, Asia and North America working with companies in developing international marketing and branding strategies. My earlier positions include being an Economic Advisor to the United Nations Industrial Development Organization where I worked as an advisor to the government of Sierra Leone on how to develop internationally competitive industries