Dr. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM, Nicosia Cyprus
Dr. Pfoertsch is the author of various books and numerous articles. The most current book was published with Philip Kotler –H2H Marketing: The Genesis of Human-to-Human Marketing.
AREAS OF INTEREST
Brand management for industrial goods and services represents a unique and effective opportunity for establishing enduring, competitive advantages.Brand building goes far beyond creating awareness of your name and your promise to customers.Whether you are selling products or services, a strong brand is the most important and sustainable asset your company can have.
Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations.
Social Marketing stands for new thinking: from the market to the public arena. As a consequence, social as well as business enterprises should be asking themselves the question whether they have a right to exist and if they answer with yes, then they need a sustainable corporate policy and a positive corporate representation.
I have joint activities with the following companies and institutions:
Teaching is my passion
After having seen the major parts of the world, having worked for large international corporations in staff and line positions and after having consulted for many years I would like to transfer my knowledge and experiences to the younger generation.