Before starting this message, I would like to give a brief overview of what H2H is and the context in which it operates. We know that market sale are a very important link in both the b2b industry and the b2c industry. Company shareholders often take market sales and short-term interests as their first goals. …
Daily, everybody is confronted with 10.000 – 13.000 advertisement messages, which deludes the effectiveness of classical marketing. The measures lose in attracting the consumers attention (Weimann/ Schneider/ Brocke 2016; Meske/ Kroll 2017; Jung et al. 2018). Therefore, we have investigated the phenomenon of digital nudging as a new approach for marketers to encourage online customers …
Nudging – How to inspire customers to look for the best solutions? Read More »
Many people think they know the difference between products ‘Made in Germany’ and ‘Made in China’ – German products are of high quality and have a high standard, while Chinese products are cheap, of bad quality, are more than likely copied and are bad for one’s health. However, a trend towards a higher standard can …
Made in Germany – Made in China: Radio Interview With Waldemar Pförtsch Read More »
This new book, Basics in Finance for International Marketers, is primarily designed as a teaching aid for marketing or business lecturers or trainers and is aimed at undergraduate or diploma students studying international marketing, international economics, management or business studies and for certain professional qualifications. It can also be used as material for short courses, as …
Help For Trainers And Students In International Business Read More »
If you are reading this you are probably online, you checked you mail, looked at your social media posts and you will read this short note, because you have a task: digitalize your business. Today, many C-level leaders have this challenge.Many of us had their own digital moment of truth, we are on the way …