Waldemar Pfoertsch

Sustainability and H2H (Human-to-Human) Marketing

The topic of discussion pertains to the concepts of sustainability and H2H (Human-to-Human) marketing.The alignment between sustainability and H2H marketing exhibits an inherent compatibility that has gained significant significance within the contemporary corporate environment. Both concepts are grounded in the notion of generating enduring value and significant connections but within distinct settings. This analysis aims …

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New H2H Markeing Case Study collection

The perception of critical competencies in human-oriented management, sustainability, and workforce resilience has drastically shifted among executives following the Corona pandemic and the Ukraine invasion. Human-to-human (H2H) Marketing has gained prominence globally, particularly in Far East countries like India, Japan, Vietnam, and Iran. The Case Study Collection book explores human integrity and honor within the …

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Nudging – How to inspire customers to look for the best solutions?

Daily, everybody is confronted with 10.000 – 13.000 advertisement messages, which deludes the effectiveness of classical marketing. The measures lose in attracting the consumers attention (Weimann/ Schneider/ Brocke 2016; Meske/ Kroll 2017; Jung et al. 2018). Therefore, we have investigated the phenomenon of digital nudging as a new approach for marketers to encourage online customers …

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