Waldemar Pfoertsch

The topic of discussion pertains to the concepts of sustainability and H2H (Human-to-Human) marketing.The alignment between sustainability and H2H marketing exhibits an inherent compatibility that has gained significant significance within the contemporary corporate environment. Both concepts are grounded in the notion of generating enduring value and significant connections but within distinct settings. This analysis aims …

Sustainability and H2H (Human-to-Human) Marketing Read More »

The perception of critical competencies in human-oriented management, sustainability, and workforce resilience has drastically shifted among executives following the Corona pandemic and the Ukraine invasion. Human-to-human (H2H) Marketing has gained prominence globally, particularly in Far East countries like India, Japan, Vietnam, and Iran. The Case Study Collection book explores human integrity and honor within the …

New H2H Markeing Case Study collection Read More »

Before starting this message, I would like to give a brief overview of what H2H is and the context in which it operates. We know that market sale are a very important link in both the b2b industry and the b2c industry. Company shareholders often take market sales and short-term interests as their first goals. …

The dilemma of traditional marketing Read More »