Nudging – How to inspire customers to look for the best solutions?
Daily, everybody is confronted with 10.000 – 13.000 advertisement messages, which deludes the effectiveness of classical marketing. The measures lose in attracting the consumers attention (Weimann/ Schneider/ Brocke 2016; Meske/ Kroll 2017; Jung et al. 2018). Therefore, we have investigated the phenomenon of digital nudging as a new approach for marketers to encourage online customers …
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